
Website · Campaigns · Lead capture
A different first impression


Before / A product led introduction and a longer quote form.
After / The free water test up front, with one button to take it.
The thinking behind the design
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Lead with their problem.
The homeowner’s water comes first. The company introduction comes second.
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Make the next step obvious.
A focused water test offer replaces a page that asks visitors to figure it out.
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Connect the whole journey.
Ads, landing pages and tracking work together, from the click to the enquiry.
Read the full Brita Pro case study
A note on results and attribution
The business had no call tracking before this work started, so there is no honest before to set beside the after. We could pick a starting point and write a percentage next to it. We won’t.
The site was one part of a system. Advertising, landing pages, tracking and follow up ran at the same time, so we make no claim that a rebuilt website on its own makes a phone ring.
This work was done in an in-house marketing role at Brita Pro of Central Florida, alongside Clicks On Demand.

